Dana on Marketing Messages: Behaviorial Triggers Work

Here are some examples that Nancy gave:

FREE—It just works. Your eye is attracted to it. We're hardwired to go for "Free."

INTRODUCING—Words revolving around the notion of "news" are important to use. They include "Now," "Announcing," "Finally" and "Soon."

LEARNING vs. DISCOVERING—There's a huge difference between these notions. The latter is fun and cool, not arduous.