Dana on Marketing Messages: Behaviorial Triggers Work

7| Scarcity Principle. We want what we cannot have. Exclusivity is a very powerful principle, as is urgency. "Were holding one of the last 15 seats for you..."

The word "secret" is also powerful. It ties into a hard-wired need we have for insider information. "Exclusively" also has that same effect. Other phrases to use include "last chance," "quantities limited," "offer won't be repeated" and "limit 2 per customer."