Dana on Marketing Messages: Behaviorial Triggers Work

There you have it: Secrets shared by Nancy Harhut that you can use to motivate prospects and customers in your marketing efforts. I'd love to hear from you if you've used any of these principles in the past and had success with them. Happy marketing! PI

About the Author

Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She's as comfortable working in social media as she is in traditional media, and now she's on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference. Although she's exited the event business, she is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com.