Dana on Marketing Messages: Behaviorial Triggers Work

She's a speaker who doesn't need to lean on any special effects. Her insights and ideas are strong enough to carry themselves. I hear her speak whenever I can: she's that good. I always come away with practical knowledge that I can use. Go hear her present if you ever get the chance.

What I learned from Harhut is this: You can make your marketing efforts stronger if you realize that sometimes people have automatic, instinctive behaviors—and they are in predictable ways. There are triggers, including certain words, that can motivate people to act.