Dana on Marketing Messages: Behaviorial Triggers Work

These are the seven human behavior triggers shared by Harhut in her presentation:

1| Principle of Consistency. People saying "yes" to a certain request often have an easy time saying a second "yes" to a related, but larger, request. Nancy cited a study in which homeowners agreed to display a small sign on their front lawns, supporting safe driving. They were then asked to post much bigger signs (billboards, in fact) on their lawns, and 73 percent said yes. This behavior's especially true if the first "ask" is smaller, and public in some way. We almost feel physically bad if we depart from how we see ourselves, said Harhut.