Dana on Marketing Messages: Behaviorial Triggers Work

Similarly, the headline, "How to Avoid the 5 Most Common Mistakes of Small Business Owners" is better than saying, "The 5 Most Common Mistakes…" Nancy used the example, "What Never to Eat on an Airplane!" as a great campaign. Who wouldn't want to read that?

3| Cognitive Fluency. With this behavior, we prefer things that are easier to think about and understand. Not only that, contended Harhut, we judge them to be truer. And we feel more comfortable in our ability to make decisions about it.