Dana on Marketing Messages: Behaviorial Triggers Work

The language you use also matters. It must be easy to understand. Make the recipients feel smart, not stupid.

4| The Reason Why. People are more likely to do what you ask them if you give them a reason why. Professor Ellen Langer of Harvard did a study of people lined up to use a Xerox machine. A woman cuts in front to use it first, asking if it's OK. If she gives a good reason why she wants to jump the line, she's more likely to get to do it.