Belcher Came Prepared

Upon becoming president and CEO of Cadmus Communications in Richmond, VA, Bruce Thomas sought out Belcher's advice and was not disappointed. "Don...recognized early that our industry faced relentless commoditization and was able and willing to respond," Thomas says. "He respected the craft in our industry and the tradition and strengths of Banta, but he also knew changes needed to be made. What impressed me early on was that in making these changes Don focused first on markets—markets that provided opportunities for growth, opportunities for product/service extensions and opportunities to drive multiple expansion from a public market perspective. That is pretty unique in our industry."