Bellak Color -- Making Magic In Miami

“We thought the in-line foil unit would differentiate us from other printers. We were very strong in publications, but wanted to stand out from the point of view of agencies, marketing firms and wholesalers.”

Spreading the News

Since the foiling press didn’t go live until early 2008, Bellak Color is still going through the process of spreading the word among potential clients. Soublette adds that one of the bigger challenges is showing the design community how it can incorporate foil into its concepts. But the printer is currently negotiating with potential customers outside the Miami marketplace, and extending its reach to places like Atlanta, New York, Chicago and other cities along the East Coast.