Bellak Color -- Making Magic In Miami

Since Bellak doesn’t have a national reputation, let alone a natural link to foil printing, the printer’s corporate brain trust came up with a name that spurred a “go crazy with foil kind of thing,” notes Neil Fernandez, vice president of sales for FoilMania. The younger Fernandez points out that the opportunities for gang-run printing of general commercial products with the added wrinkle of in-line foiling will allow his family’s company to address a wide-open niche.