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Erik Cagle
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“The big advantage of green marketing is the competitive posture your sales team has approaching new opportunities,” he says. “If you are bidding on jobs against a competitor that already has an efficient waste management system in place, they are receiving revenues for their waste stream that you are not. This provides for more attractive pricing, since they can work off of slimmer margins due to the higher waste paper revenues. These revenues represent dollars that should not be ignored.”
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Erik Cagle
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