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His written words were most important and are relevant today to all of us, including print salespeople. Just listen while I give you some samples and explain how they relate to better print sales.
Here’s one. “Does thou love life? Then do not squander time; for that’s the stuff life is made of.”
Ben, by the way, spoke and wrote in a kind of stilted, archaic fashion that existed 300 years ago. This means that print salespeople who waste four or five hours a day playing Internet poker or backgammon are wasting a huge chunk of their lives. Using that time to prospect for new business will make you feel a lot better about yourself (meaning better mental health, you dummy).
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