Ben’s Words to Live By — DeWese

Another one goes, “Little strokes, fell great oaks.” This, of course, means you have to take a lot of seemingly small actions to get a new account. More specifically, once you have identified your qualified prospect list, you must activate a plan to present yourself and your company to each prospect on a regular basis. “Regular” could mean weekly, monthly, quarterly or at whatever frequency makes the most sense. “Activate” means doing something rather than thinking about it or doing nothing. This reminds me of another Franklinism, “The cat in gloves catches no mice.”