Ben’s Words to Live By — DeWese

This next one applies to everyone, but especially print sales-people. The great man said, “What you seem to be, be really.” There is nothing worse than a phony. Pretentious, officious salespeople will fail. Buyers can smell them a mile away. Of course, this reminds me of the time Ben told me, “Tim was so learned, that he could name a horse in nine languages. (He was) so ignorant, that he bought a cow to ride on.” Then he went on to add, “People who are wrapped up in themselves make small packages.”