Hi! Welcome to episode 5 of my special “Best of” series highlighting fan favorites and my picks for the best of what we’ve seen across 15 years and 655 shows.
This week, I’ve got the best of Low Budget Folds, or "Low Budget Wonders," as I like to call them. I’ve narrowed my selection down to 5 ideas that get maximum bang for the buck:
- We’ll see production efficient examples that are both stylish and practical for lots of different verticals and marketing scenarios.
- We'll cover a range of applications, including direct mail, coupons, event promotion, loyalty programs, and more.
And that's Episode #5 - I hope you got some great ideas that you can start applying now. I’ll see you in two weeks for episode #6! Thanks for watching — I appreciate you.
How were these samples produced?
Sample #1 - Roll Fold: Skoda Minotti with Northern Ohio Printing
Sample #2 - Roll Fold: Design and Printing Suttle-Straus for Interra Health
Sample #3a/3b - Double Parallel Fold: 3a) M&T Bank / 3b) Sandy Alexander for Justice
Sample #4 - L-Cross Fold: MGM National Harbor with Bennett Graphics
Sample #5 - Long Triangle Fold: Pageworks for Herman Miller
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.