Best Value Copy: Masters of Digital Printing

Robert Stokvis likens the challenges of starting an online printing business to the California Gold Rush. The amount of work it took prospectors just to find a few nuggets is akin to the amount of time devoted to developing a Website, in hopes of finding new clients. “Web-based businesses have to do a lot of work just to try to be seen, and are forced to spend a considerable amount of money to advertise online through search engine marketing,” he adds. “It is also challenging to get profitable clients due to the very high cost of a paid search. Each time a prospective customer clicks on your ad, you pay a substantial charge, and very few actually turn into orders.”