Beyond Technology
There is more to PRINT than technology. For PSPs looking to better serve brands, and set themselves up as partners in the process of creating multi-channel marketing campaigns, taking some time to explore everything that PRINT 17 has to offer will only make it that much easier—and that much more profitable.
“Planning a trip to PRINT is like planning a great vacation,” says Joe Bondonna, Product Manager at Spiral (Booth 3808). “Take some time to investigate everything and create an itinerary so you don’t miss anything that is important to you personally.”
Joe Kern, Sales Manager, DocketManager Inc. (Booth 240), points out that opportunities for education abound at the show. Not only are there more than 50 educational seminars held throughout the course of the event, there are also countless panel sessions that will be held at a variety of booths and venues. “Printers should definitely stop by The Printerverse booth by Print Media Centr (Booth 4425),” he notes. “They offer live panel discussions on hot industry topics. Panels are staffed by industry thought-leaders that will be sharing a wealth of knowledge about topics are that important for effective printing.”
Don’t forget pure networking, either. This is a unique opportunity to connect with other PSPs. It is a chance to share ideas and best practices, lifting the entire industry up. It’s also good practice for networking with your potential clients. Kevin Goeminne, CEO of CHILI publish (Booth 257), notes that attendees should prioritize “anything that will help you become a better communicator. Talk to your customers on what they need.”
If you’re looking for educational opportunities, with ideas and solutions to help you better serve brand managers, PRINT 17 has something for you. Look at the seminar lineup, scrutinize the panels, and find the best sessions to help grow your business.
