Walsworth Competition Nets Party for TX High School

“It took me by complete surprise when Candis told me that we had won,” Cristina Flores-Barela, the yearbook adviser, said of being notified by her Walsworth yearbook sales representative, Candis Brinegar.

The Big Event promotion, which ran from September through March, was designed to encourage schools to hold a yearbook signing party at the end of the year and make it one of the most anticipated events at their school. Walsworth gave away prize packs each month to four schools—a total of 28 schools—that entered into a drawing by filling out a short questionnaire at the company’s Big Event Website. The prize pack kit included marketing materials to help the school generate excitement for their signing party, including t-shirts, posters, buttons, tickets, backstage passes and lanyards.