Tact. Tact is important for trick-or-treaters. If a kid gets a lousy piece of fruit at one house, he knows to keep his mouth shut about it. Otherwise, the adult might remember his outburst next year, when she's giving out king-size Kit-Kat bars.
APTT salespeople will always keep a "Tact" tool in their hip pockets and exhibit composure and calm in situations that call for it. A little tact and consideration can go a long way toward securing new business.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.