2 Never put anything in writing that you wouldn't want the client to see—This one is even more important that the first rule. Let's say you write "annoying customer" on a quote request with an outside vendor. What if that comment never got erased and made its way to the customer? Your client would be justifiably irate if he/she saw it. Even when you are adding comments to your CRM system, show some class. By the way, this is a true story. It really happened!!!
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.