Lessons from a Fat Hypnotist –Farquharson/Tedesco
But it all starts at home. Most likely, you've thought about the role of marketing in your company, but have done little to nothing about it. That's typical for a printer these days. But, then, so is going bankrupt. There is no shortage of reference material on how to market your printing services. There are books, seminars and, of course, your friendly trade associations and their local affiliates. You could join an owners group (such as Mitch Evans' The Next Level peer groups) and hear what others have done in this regard.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
