Lessons from a Fat Hypnotist –Farquharson/Tedesco
Print is not dead. We are print. Print lives through us. We need to prove that we are fit and trim. We must show that print is a verb and not a noun. The fat hypnotist will never convince anyone to buy from him until he puts a treadmill between himself and his next bag of pork rinds.
Our job becomes exponentially easier when we have a story to tell, especially the story of how print helped grow our own print business. Get to work on putting together a strong campaign for the man in the mirror. Do a good sales job on him, and maybe he'll give you the work without going out to bid. Maybe. PI
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
