Lessons from a Fat Hypnotist –Farquharson/Tedesco
In the print world, the "product" consists of everything, from the quality of the mail piece to the condition of the shop itself. Like it or not, you are being judged on your ability to do for your company precisely what it is you are promising to do for a customer's. Even showing up late for an appointment sends a "fat hypnotist" message to a potential customer.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
