Lessons from a Fat Hypnotist –Farquharson/Tedesco
Create a 'Harry Met Sally' Moment
Have you ever been to a restaurant and seen a meal being delivered that looks absolutely scrumptious? You immediately want to know what it is so that you can order it, too. How great would it be if your customers and prospects had this kind of "I'll have what she's having" moment, similar to that famous scene in the movie, "When Harry Met Sally" (did you know the woman in that scene was Rob Reiner's mother?). It's possible, but you need to bring your A game to your own marketing efforts. You need to be so good that your customers will slam their hands on the counter and scream, "Yes! Yes! Yes! Yes!" Moving on...
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
