Lessons from a Fat Hypnotist –Farquharson/Tedesco
Let's talk about revenue growth for a moment. With the economy the way it is, is there a more important subject on the minds of our customers than growing their businesses? Solve that problem and you will earn the business, and do so at extremely favorable profit margins.
There are four ways to grow a business. The first is by acquisition. Let's skip that one. The second is by finding new customers. Then, there's selling more to existing clients. Finally, a business can go into new markets that serve a different customer base. Print has a role in three of these business strategies. Create and demonstrate your mastery of such solutions.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
