Lessons from a Fat Hypnotist –Farquharson/Tedesco

One thought is to create a campaign for yourself that includes Social Media. After all, one often-heard objection is that "We don't print much anymore. Everything has gone to the Web." Market your printing services using Social Media options, as well as print. Use QR codes to drive business to your Website. Alert existing customers to your full product capabilities using a postcard campaign that features one new idea a month. Educate your clients using YouTube videos and then, again, use print to make people aware of its existence. Of utmost importance will be that you track everything along the way, so that you have a story to tell. Nothing sells better than a success story.