Lessons from a Fat Hypnotist –Farquharson/Tedesco
How do you know when you are doing it right? Simple. When a customer calls you and says something like, "I've been receiving your mailings and I'd like to do something similar. Would you please have someone come see me?" Schwing!
Reading these last few paragraphs, you very well might be thinking to yourself, "Bill and TJ are right, but I'm a printer, not a marketing expert, dammit Jim!" Unless you've had your head buried in the sand you know that that needs to change. It is time for you to stop bringing your Batman lunch pail to work, upgrade your Ford Falcon to a Prius and join your contemporaries in the 21st century. Stop selling printing. Start solving problems. Starting with your own.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
