Lessons from a Fat Hypnotist –Farquharson/Tedesco
Your journey to the Here and Now begins by asking the question, "Who are we?" Or, perhaps more accurately, "Who our customers think we are?" If you are typically the last stop that a client makes when they need something printed, you have a serious problem. In other words, you need to move up the food chain and be brought in at the design stage, and not the quote stage, of the job. That's your goal.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
