Bindagraphics — Build It And They Will Come

Anson wanted to build a better trade bindery—one that would be a solid performer, a state-of-the-art operation that could weather the fierce storm of competition—a storm that could, and often did, put binderies out of business.

Why would Anson, an educated man (he's got an RIT degree), be compelled to open a new finishing operation when others were struggling to survive? Was he crazy?