A lot of people probably thought so—much like the general consensus of Costner's character in a "Field of Dreams." Anson wasn't constructing a baseball diamond in the middle of a corn dynasty, but his vision of building a bindery in Baltimore—in 1973—must have seemed equally insane.
With a bachelor's degree in print management and several years of senior-level management experience in bindery operations, Anson knew that a better bindery was needed in the booming, multimillion-dollar print business. As the controller of Baltimore's Port City Press, Anson was responsible for managing the company's Production Standards Program. He says he "spent a lot of time in the bindery" and, to put it nicely, the operation "needed attention. There was much room for improvement."