Bindery Management — Flourishing At Finishing

Like Beard, Berry advocates producing samples and mockups at no charge. "That's something our competitors don't do," he explains, "and I see it as a way to get work from the designer/agency through the printer." Working to get the tagline "Bound by Express Solutions" printed on work the shop produces is another way he tries to get the word out. Sometimes the company goes so far as to give a discount in exchange for the promotional message.