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"We're focusing more on being service-oriented in general, but in particular when it comes to turnaround," the company exec says. "Jobs that used to get turned around in three or four days now take a day. We can even get jobs done within the day."
Boyarsky sees being service-oriented as the best way to combat printers bringing capabilities in-house. "We have to be open with clients and offer solutions when-ever problems are encountered with a job, rather than just saying it won't work," he advises. "I'll even drive out to the customer with a sample to explain the problem and suggest solutions."
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