GE07: Binding and Finishing — Quest for Automation

“You can tell the ones who aren’t really buying anything,” one booth jockey said. “The first question out of their mouth is, ‘How much does it cost?’ ”

An educated shopper, or a potential buyer seeking more information, is the best friend of the booth holder. Those who crave knowledge want to learn about gaining efficiencies, cutting makeready and turnaround times, perhaps reduce manpower or find gear that is simple enough for the recent high school grads to handle. And the bindery/finishing department is that area most in need of automation—that part of the workflow where many companies are using older equipment.