GE07: Binding and Finishing — Quest for Automation

The desire to update with the latest technology is tempered by recent economic factors. Naegeli noted the credit crunch being experienced by Americans has spilled over into Europe, and the housing slump stateside isn’t helping matters. It’s a cause for concern, he remarked, “but I’m no economist.”

For Naegeli, it’s all about seeing those printers and trade finishers that already have the Muller logos on their shop floors. “New leads are interesting, but my goal is to meet current customers,” he said. “Traveling is cumbersome, so this is a great opportunity to talk about current challenges, our current machines, and how we can help them going forward.”