BINDERY matters

Customized Cutters Facilitate Retail Shelf-Edge Labels

COLUMBUS, OH—Vestcom has taken delivery of a pair of Heidelberg Polar 78 X cutters, specially engineered to handle contact label stock. According to production facility manager Michael Smith, the unique bevel of the silicone coated blade—in addition to a proprietary cleaning pad designed to keep the back of the blade clean—facilitate the cutting of multiple lifts of adhesive-backed paper used to produce a variety of in-store retail shelf-edge labels.