Binding Matters

BY T.J. TEDESCO

Different operating circumstances require different business strategies. For example, three trade binderies in three different states each have different plans and methods of doing business. Who's right? Maybe, they all are.

In today's rough and tumble graphic arts world, excellent performance is not optional. To successfully compete over the long haul, companies must consistently say what they do, and do what they say. Yesterday's recipe for success—service, quality and fair prices—is just the starting point. Carefully evaluating business factors, such as geographic location, customer attitudes toward outsourcing, management strengths and weaknesses, and company core competencies, is essential. Then, implementing the right game plan that capitalizes on real strategic advantages is where the rubber meets the road.