BLANKS COLOR IMAGING -- Digital World

Eye on the Competition

When it came to the transition from conventional printing to an all-digital workflow, including CTP technology, Blanks took a wait-and-see attitude before leaping to the next level. "I kept watching most of our competitors," he says, "and they would buy two platesetters because they were not as reliable as the lines already in place. So if one went down, you had to have a second machine as a backup, which you might also use for proofing. That's very expensive—we didn't want to do that."