Blogger: “Why Should We Keep Print Alive?” –Michelson

Forsberg knows full-well how change can occur seemingly overnight. Now the principal of consulting firm bleedingEDGE, the 20+-year industry veteran once worked as a headhunter who specialized in recruiting skilled electronic prepress operators. A few years back, 
he saw his open job orders vanish in just two months time. Forsberg reinvented himself: he now advises digital printers on ways to build customer loyalty through various customized initiatives. Even if digital personalization capabilities are not part of your commercial print shop's repertoire, his observations below on why print should remain relevant, for advertisers/marketers and consumers alike, still hold true: