Blogger: “Why Should We Keep Print Alive?” –Michelson

• "As an advertiser, it would be great to be able to make sure my customers know about things I had to offer, the things that are relevant to their lives. And I want to make sure it gets to them at a time when they could use it most...

• "As a consumer, I'd like to receive something from the companies I shop at (or even have just visited), to show me that they have actually spent the time to realize I'm an individual—not like my next door neighbor, or even my wife or my daughter. If it was a printed piece, that would be cool too, maybe even with a stamp on it—that would even be best since it's a lot harder to do, and more expensive than just sending out an e-mail or a text. It'll show me you care about me and my business.