Boelte-Hall Harvests Leads at AMS 2012 - PODi Case Study

• In 2011 some Ag Media Summit attendees had trouble with cell phone reception in the conference hotel and could not scan QR Codes on display signs. In 2012 Boelte-Hall checked out the Albuquerque event venue in advance and finding that reception was even worse there they did not make QR Codes as big a part of the experience on site.
• In 2011 Boelte-Hall sent postcards that were to be used for entry blanks. Recipients were to bring them to the show and fill out the answers. Lots of people forgot to bring them, and although Boelte-Hall had generic ones that could be filled out, it affected their response tracking ability and required manual data input. In 2012, attendees visited a personalized landing page to enter, and then at the show they visited each booth and their entry was pulled from a stack and put in the entry box. This worked much better because attendees didn't have to try to remember to bring the card.
• Boelte-Hall improved the online form for airport ride sign-ups to avoid confusion with regards to the date and time of arrival.

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