Boelte-Hall Harvests Leads at AMS 2012 - PODi Case Study

• 57.6 percent visit rate—Of the 458 people on the original mailing list, 264 went to their personalized landing page via a QR Code or Personalized URL.
• 54.8 percent response rate—251 individuals completed the online survey.
• Of those who completed the survey: 87 responded after initial postcard mailing; 103 responded after follow-up e-mail; 61 responded after second follow-up e-mail.

• As part of the campaign Boelte-Hall offers AMS attendees a ride from the airport to the conference. 57.8 percent of the targeted attendees accepted the offer: 215 registered for a ride online; five registered via call to Boelte-Hall representative; 45 more connected with the Boelte-Hall driver at the airport.

• 155 individuals (33.8 percent of mailing) stopped at one or more booths, chatted with representatives and entered the contest: A total of 266 entries were received from these 155 (many entered at more than one booth).

• Of the 155 who entered the contest: 80 entered using their online entry form; 61 used entry forms available at show; 15 used a combination of online and at-show entries.

• Boelte-Hall had lots of activity in their booth with representatives answering many questions about the campaign, and partners reported a high rate of traffic and conversation at their booths.

Campaign Architecture
Boelte-Hall sent personalized postcards to 458 registered attendees, offering them a ride to the hotel from the airport, as well as a chance to win a prize. Respondents visited a personalized landing page via a QR Code or a Personalized URL. At the personalized site visitors completed an online survey which asked six questions (two from each partner) and whether they wanted a ride from the airport.