Boelte-Hall Harvests Leads at AMS 2012 - PODi Case Study

Eleven days after the postcard was mailed an e-mail was sent to anyone who had not yet visited their Personalized URL. A second reminder e-mail was sent ten days later.

Participants’ survey answers were compiled on entry cards, and those cards were available at each partner booth at the show. The questions were also available on entry cards at the partner booths for attendees who hadn't visited their Personalized URL.