Boelte-Hall Harvests Leads at AMS 2012 - PODi Case Study

Offer
The chance to win an iPad 2 was offered to entice recipients to visit their Personalized URL and the exhibit booths of Boelte-Hall and its partners.

The postcards, e-mail confirmations and e-mail reminders all urged attendees to visit the Boelte-Hall booth, as well as the partner booths. Another incentive to visit the Boelte-Hall booth was to pick up the picture taken of attendees with “Boelte Bull,” a mascot of sorts, at the previous evening's welcome party. The picture was printed on a customized perforated “seed card” which contained wildflower seeds. The top half of the card featured the picture from the night before, with the bottom half containing instructions for detaching and planting. A generic version of the customized seed card was available for those who hadn't had their picture taken with Boelte Bull. Representatives in the booth gave out seed paper business cards as well.