Boelte-Hall Harvests Leads at AMS 2012 - PODi Case Study

• Prominently displayed Personalized URL on front and back of postcard.
• QR Code with scanning instructions featured on front of postcard.
• iPad2 offer presented on front and back of postcard in headline copy.
• Deadline listed twice in noticeable color blocks on back of card.

On site marketing continued the use of Boelte Bull and revolved around the theme “Plant a seed in your customer's mind.” The contest entry boxes used at partner booths were smaller versions of the seven-foot tall barn featured in Boelte-Hall's booth, where another contest was held to see who could get the most points throwing “cow patties” at the barn. Prizes given to high scorers were a wireless dairy cow-themed mouse, a cow-themed apron with the AMS 2012 designation embroidered on its pocket, and an assortment of Old World Spice (a Kansas City company) barbecue products.