Boelte-Hall Harvests Leads at AMS 2012 - PODi Case Study

In addition to producing the barn, Boelte-Hall made the booth into a small farm, including a two-sided printed fence surrounding the booth, a hay bale strong enough to sit on, a windmill, a pond floor graphic and, helping to continue the “plant a seed” theme, a farm scene back wall.

Reasons for Success
Boelte-Hall saw a significant increase in response rate compared to their 2011 campaign—54.8 percent in 2012 vs. 33.5 percent in 2011. Char Ward, marketing coordinator for Boelte-Hall, shares these insights: