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Naturally, best sellers haven't gone anywhere—Stephen King may hawk his wordsmith abilities via the Internet, but he still can peddle a million-plus copies of whatever he puts his name to. But while the big runs remain viable for some, many printers have found golden opportunities with shorter runs and equipment that offers the flexibility to change from variable sizes in a short amount of time. Versatility can allow printers to accommodate publishers with varying run size and length requirements.
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