Book Market Outlook -- El-hi, Potter Hold Keys To Success

Consumer confidence will play a vital role in 2003's fortunes, according to Tobin. State and federal funding for educational materials will impact the el-hi market; for now, adoptions appear to be near 2002 levels, while 2004 looks to be the rebound year.

"Fortunately, the next Harry Potter title is supposed to be published by the middle of 2003," he adds. "That creates enormous demand for print."