Book Market Outlook -- El-hi, Potter Hold Keys To Success

Trade Books Come Back

Allee predicts a rebound in the consumer trade book segment, which has been lacking in blockbuster releases recently and tends to be tied to a weak economy. Quebecor World has experienced only a one or two percent decline, he notes. "We don't see wild swings. I'm fairly optimistic going into next year that we're going to hold our own. Overall, were in a one to two percent growth environment for books. That's tied to unit growth, not to the publisher's sales growth. That's a healthy environment.