Book Market Outlook -- El-hi, Potter Hold Keys To Success

Chicago-based R.R. Donnelley concentrates on three book segments—education (el-hi and secondary), consumer and specialty (juvenile, religious). According to Book Group President Ed Lane, 2002 was a year of mixed results. The weak economy, paired with a slowdown in state spending, and a slowdown in the adoption cycle, hampered the el-hi market. But strong student enrollment levels buoyed the college segment.