Book Market Outlook -- El-hi, Potter Hold Keys To Success

The single- and four-color consumer trade segment experienced a slow recovery throughout 2002, Lane says, gaining strength as the year progressed. Like Quebecor's Allee, Lane fears the one-color market may be decelerating as the year draws to a close.

"It's being hurt by a lack of consumer confidence," he says. "The four-color consumer business has been strong throughout the year, though. Demand has been pretty steady. Overall, even though the market is starting to slow, we got very busy in our one-color trade book plants right at the end of the first quarter and had been busy up until recently, when we began to see some slowness."